Tuesday, May 24 2016

Develop Intriguing Web Content

web-content-diagram.png

Structuring content on your website to be relevant and easy to consume will impact not only your customers' understanding of who you are and how they can interact with your business, but also how your company will rank on search engines like Google and Bing. Three steps for web content development

One way for your business to succeed online is to have a website that achieves high search engine rankings to attract visitors. Your website needs to convert those visitors into customers by convincing them that they should do business with you.

To achieve these two objectives your content should:

   Be compelling and actionable
   Express who you are
   Describe what you offer
   Explain why visitors should buy from you
   Be keyword and metadata rich
   Provide links for building credibility

Below are five tips to start you on the right path for creating content for your website. Get to the Point

You should not assume that a visitor will consume all the content on your page. A lot of people don’t even make it halfway through. That is why you need to put your most important information at the top and prioritize your content from there. This concept is called the inverted pyramid. Actionable Language

Tell your visitors what you want them to do and use strong call to actions such as “Download this form.” or “Learn more about this product.” Actionable content is good content and it makes you almost immediately more relevant. Shorter Sentences

When writing for the Web, keep it short and simple. The Internet is no place for picturesque prose. That means you need to pare down your sentences to the bare essentials. Use only what you need to get the point across. Keywords for Search Engine Optimization

You want to make sure when people search a keyword using a search engine like Google or Bing that they find your website. You don’t necessarily want to choose the keywords with the highest amount of searches. A better tactic if you are just starting out is to choose long-tail keywords (phrases like "How to chop an onion"). They are generally less competitive and you have an opportunity to rank higher in the search results. Skimmable Copy

When it makes sense, create lists instead of a paragraph. When people read content on the Internet, whether on a lap top or mobile phone, they are skimming for important information. Each of your list items should not exceed seven words, or you will lose your readers. This is an old trick used by designers of outdoor advertisements, like billboards.

Google and Bing are the respective trademarks of Google, Inc. and Microsoft Corporation, respectively.

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Monday, May 23 2016

5 easy steps to getting a domain name

Being online can represent huge opportunities to startups and existing businesses, creating whole new audiences. It may seem like this starting a website is a big task but it can easily be broken down into stages and the first is securing your domain name (web address). There are lots of options available, and this infographic gives you the information you need to make the right choices.

   To find out what domain name options are out there for your business search on the Name Suggestion Tool
   Domain names can be purchased through registrars, here’s a few that can help you start your website

infographic_5-easy-steps-get-domain-name.png

Sunday, May 22 2016

Namecheap: PremiumDNS Services In Partnership With Verisign

premiumdns

Namecheap, one of the top domain registrars and web hosting providers worldwide, has come up with a solution to protect its customers’ uptime, by introducing PremiumDNS. Its customers can now get DNS services with 100 percent uptime and full DNSSEC support for $4,88 per year. Considering the size of their operations and the security of a domain name, it is a greal deal and an affordable price.




As Matt Russell, Namecheap’s CIO, said hackers can do more than just attacking application servers. They have the power and ability to intercept essential information, such as account and credit card details and then convey it to their own IP addresses.




   “PremiumDNS provides protection against this, at the most affordable price on the market today, by far. We are proud to offer this product to consumers looking to increase their website’s security and performance.” were some of the words of Matt Russell.



PremiumDNS target is the domain names linked to a website soon ready to use.This service includes many features, besides protecting your website:

–100% uptime assurance: PremiumDNS customers will benefit of 100 % SLA. –Full DNS redundancy/caching: To increase the speed of DNS resolution there are 17 completely redundant worldwide assigned Anycast locations. –Comprehensive Analytics: Customers will now be able to look up source country and record type When requesting for hostnames customers will now can search for source country and record type.




Compared to Namecheap, other domain registrars offer you PremiumDNS products for $35 or even more. Thanks to a partnership with Verisign, at Namecheap PremiumDNS products are $4,88 per year.




According to Russell, this partnership gives them the opportunity to ensure the availability of all domains at standards that only world’s biggest enterprises use. All production websites should use this product for a high level of productivity and availability to their customers.




Namecheap is confident about their product success and hopes that in addition to free WHOISGuard Protection and topnotch support, it will turn the company in anyone’s most rational choice.

45% Of US Banks Own A .BANK Domain Name

In this initial year, 45% of banks in the U.S. have registered domain names – according to fTLD’s latest infographic. (see below) fTLD has tracked 2,575 U.S. banks registering a total of 5,212 .BANK domain names in this period. The average bank has registered 2.1 domain names.

However, banks aren’t the only ones registering .BANK domain names. 32 domains have been registered by trade associations and 24 have been registered by service providers.

Top ten U.S. states for domain registrations:

   Texas= 421
   Massachusetts = 269
   Missouri = 266
   Illinois = 254
   Pennsylvania = 243
   Florida = 227
   California = 217
   Ohio = 198
   New York = 195
   Iowa = 182

Outside of the U.S., 647 registrations have been made by 270 banks.

Top ten countries for domain registrations:

   South Africa = 62
   Great Britain = 55
   Turkey = 51
   Spain = 44
   Greece = 44
   Germany = 42
   Canada = 32
   France = 25
   China = 22
   Austria = 18

The registry has opened a Request for Proposal process to apply for single-character and certain two-letter domain names that closes on May 31, 2016; details are available at https://www.register.bank/rfp-process-single-character-and-two-letter-names/.

FINAL_BANK-One-Year-Impact-page-002

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Related Articles:

   36% Of U.S. Banks Have Purchased .BANK Domains Names
   .Bank: 4,700 Applications So Far (several weeks required for verification)
   .Bank Releases 1 & 2 Character Domains For $2,500 Per Year

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Sold.Domains About Konstantinos Zournas Konstantinos studied Computer Engineering and Computer Science in London, UK and lives in Athens, Greece. He works on domain names and website and software development. He has been online since 1995 and a domain investor since 2002. @OnlineDomainCom Related Articles Pheenix-logo Pheenix.com Now Accepts Domains For Auction

May 21, 2016 DotVIP .VIP Sells 167,231 Domains Within 24 Hours Of Launch (infographic)

May 19, 2016 minds-machines-logo Minds + Machines: Dismissal Of Lawsuit & Antony Van Couvering No Longer Holds Any Options

May 19, 2016 Check Also acorn-forum UK Domain Forum “Acorn Domains” Gets New Website

UK’s largest domain name forum Acorn Domains is under new ownership over recent months. The … One comment

   Jeff Schneider
   May 21, 2016 at 7:21 am
   Hello Konstant Momentum
   We have always admired your persistence and drive.
   Googles Pay Day Loan Wars has created an environment of opportunity for Observant Opportunists. We have recently released a gift to those in the know. We have recently released FinanceApproval.com on Sedo for those who understand .COM Asset Values.
   Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst Strategist Rockefeller IBEC Group) (Licensed CBOE Commodity Hedge Strategist)
   Reply

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Canon.com Has Recently Become Global.canon

What Canon Does?

Considered the 10th largest public company in Japan, Canon is a Japanese multinational corporation profiled in the production of imaging and optical products such as camcorders, cameras, photocopiers, computer printers, steppers and medical equipment.



Redirecting to Global.canon

It’s always a mystery what the companies with branded new gTLD extension will choose to join their dot. For Canon apparently it was not so complicated, recently deciding for “global” to complete its .canon extension. Since 2015, when the company purchased the extension, it is the first time they used the new gTLD. Despite changes was not necessary to rebrand also the logo, remaining the same Canon Global one.




If you are searching for the old Canon.com you will be now redirected to the recent address, Global.canon. Imagining the forward was done properly, it should not affect the company to preserve its search engine scores.




The company declared they made this change in order to ensure information to a global audience, especially for the online environment and to help the users recognize authenticity.




For the coming future there will be also added supplementary languages versions.

Thursday, May 19 2016

Other fun and unique ways you can help build credibility, recognition and a connection with your desired customers.

9 Ways You May Be Missing Opportunities to Build Your Brand

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Chances are that your business has a logo, or at least an awesome name for which you are working... Chances are that your business has a logo, or at least an awesome name for which you are working to gain recognition every chance you get. You may already be promoting your business in obvious places like store signage, business cards or print ads, but there are numerous other fun and unique ways you can help build credibility, recognition and a connection with your desired customers: 1. Online Presence

Establish an online presence for your business that is in line with your brand. No website? No problem. A domain name lets you connect a custom Web address to your social media page, allowing it to act as a business website. Now when a customer types in your Web address, it takes them directly to your social media presence. Having your own Web address makes it easy to tell people where to find you online. And, if you want to create a website in the future, you already have a great Web address that your customers know. 2. Branded Email

A business-branded email (e.g., yourname@yourbusiness.com) shows the world your company is established and professional, whereas a generic email, like yourbusiness@freeemailaddress.com may project inexperience — or even worse, raise doubts about whether you’re a real company. Moreover, by using branded email, every time you send an email it promotes your business. 3. Phone Calls

Make sure that the people who answer your business phone answer it professionally and courteously, and name your business in the same way every time. It’s also important that your after-hours message shares your business name, location, hours and Web address, so customers can look up information about your business even when you are not open. 4. Employee/Customer Apparel

Outfit your staff and customers in shirts, jackets and other clothing that features your brand colors and/or your logo and Web address. This makes it easy for customers to identify employees. And each customer wearing your branded apparel becomes a walking, talking billboard for your business. 5. Business Cards Re-Imagined

You may already have business cards, but whether you do or don’t, make sure that any future cards you create are emblazoned with your logo, tag line, Web address and contact information. Consider using double-sided cards with a customer loyalty coupon on the back so people will hold on to it. 6. Promotional Giveaways

What is your brand known for, or what do you want it to be known for? For example, if you sell wine, consider giving away branded wine keys to your customers with your company logo and Web address. No matter what your business focuses on, everyone needs to stay hydrated and most people can’t function without coffee. Logoed items like mugs and water bottles as thank-yous or giveaways will get used and remind customers of your business with every sip. 7. Make a Video

If you own a smartphone, you can make a simple video at a very low cost and then share the video with your social media networks or on your website. Video is the most popular type of online content today. The trick is to create a video that is useful, interesting and in line with your brand. 8. Generate Creative Content

Many small business owners have created a niche and loyal following for themselves by creating and sharing content via blogs and articles. It helps to set them apart from their competition by positioning them as experts in their field. The trick is to think of topics or experiences you can speak about in unique ways to gain the attention of customers. 9. Email Marketing

Build an email list by asking customers for their email addresses at the checkout line or on your website and social media sites. This is a great way to ensure constant communication with them about information such as promotions and discounts, or events. The key is to send professional looking and sounding emails infrequently enough to not be annoying, but enough to stay top-of-mind. There are many reasonably priced email marketing services that can be leveraged to make the email marketing process easier and can help ensure that you comply with all applicable laws. Read: Tips for Leveraging Email Marketing for more information.

Before going out and investing a bunch of time and money into any of these suggestions, it is important to ask a few questions to make sure you invest in the right promotional opportunities.

   Who is your target audience? How old are they, what do they like to do? The answers to these questions will help you understand which promotional activities will appeal most to them.
   What is a realistic budget for marketing your business? This will help you prioritize promotional opportunities to get the biggest bang for your buck. Free and inexpensive activities like social media and websites can be a cost effective way to reach a broad audience.
   How can you measure the effectiveness of your promotional efforts? This will help you determine which activities you should keep doing, or invest more or less into.

For more tips on how to get more exposure for your business, check out this article on social media marketing.

Have the perfect domain name to register? Find out how to protect and secure it! #smallbiz

How To Choose The Best Domain Registrar That's Right For You - Verisign vrsn.cc

Consider these tips to evaluate domain name registrars when selecting the best domain registrar that meet your needs and has your best interest in mind.

http://bit.ly/1MZtFzj?cc=6a1d779284458a41276c48c168cbad1d

Expert tips: Six tips to create a video for your website

Film producer Ravinol Chambers of Be Inspired Films gives some top tips to small business owners on how to create a video online. Ravinol gives an insight into how to prepare, how to appeal to your audience and how to get views with a web video for business. http://www.verisign.com/en_GB/domain-names/online/implement/video-online-video/index.xhtml

Tuesday, May 17 2016

ICANN's new President & CEO Göran Marby starts 23 May. Click below to watch his interview.

https://youtu.be/gcnag4CzYMs

Getting an exact domain name match is like having an online name tag. Here's an example: http://rockit.news

Getting an exact domain name match is like having an online name tag. Here's an example: http://rockit.news

Verisign Launches New gTLDs for the Korean Market, .닷컴 and .닷넷

Guest post from June Seo, Director, Verisign Naming Services Korea

Verisign is pleased to announce the launch of our phased rollout of .닷컴 and .닷넷, the localized versions of the .com and .net top-level domains (TLDs) in Hangul script for the Korean market. The Sunrise Period is open from May 16, 2016 through June 19, 2016 for .닷컴, the .com you know, now in Korean, and .닷넷, the evolution of .net for Korea.

Millions of businesses and individuals around the world trust their websites to .com and .net, both brought to you by Verisign, and now their Hangul localizations, .닷컴 and .닷넷, can serve as credible homes for businesses online in Korea. The .닷컴 and .닷넷 internationalized domain name (IDN) TLDs represent a new way to connect with customers in native Korean script.

The .닷컴 and .닷넷 IDN TLDs will each have distinct registration periods, as described in further detail below. The Sunrise Period for .닷컴 and .닷넷 will be on a first come, first served basis, and prospective registrants must have a Signed Mark Data (SMD) file from the Trademark Clearinghouse to participate. During the Sunrise Period, these prospective registrants will be able to register each second-level domain name (SLD) in .닷컴 and .닷넷 that is an exact match of each SLD permitted by their SMD file. Both IDN and ASCII SLDs may be registered during the Sunrise Period.

Following the Sunrise Period, there will be a Priority Access Program for .닷컴 and .닷넷 that will last about two months. The Priority Access Program Period for .닷컴 will be an exclusive registration period during which existing registrants of .com domain names will be eligible to register in .닷컴 the identical SLD for which they are the current registrant in .com.

Similarly, during the Priority Access Program Period for .닷넷, existing registrants of .net domain names will be exclusively eligible to register in .닷넷 the identical SLD for which they are the current registrant in .net. Registrations of SLDs in .닷컴 and .닷넷 during the applicable Priority Access Program Period must be registered through the registrar that is the same registrar-of-record of the existing SLD registration in .com or .net, as the case may be, and must be by the same registrant of the existing SLD registration. All registrations during the Priority Access Program Period for .닷컴 and .닷넷 are subject to availability and the applicable registry policies and, as in the case of Sunrise, both IDN and ASCII SLDs may be registered.

For example:

A Landrush Program Period will follow the Priority Access Program Period and will be open to all potential registrants on a first come, first served basis. Landrush will last approximately two weeks and will be followed by General Availability.

IDNs are appealing to many Korean internet users as they provide the ability to use Korean native script in a more intuitive and memorable way. Don’t miss your opportunity to connect with this important audience by registering your .닷컴 and .닷넷 domain names.

The registration periods for .닷컴 and .닷넷 are*:

   Sunrise Period: May 16 – June 19, 2016
   Priority Access Program Period: June 20 – Aug. 15, 2016
   Landrush Program Period: Aug. 16 – Aug. 29, 2016
   General Registration Period Start Date: Aug. 30, 2016
   Trademark Claims Period: Aug. 30 – Nov. 28, 2016

For more information about .닷컴, the .com you know, now in Korean, click here.

For more information about 닷넷, the evolution of .net for Korea, click here.

  • Please note that the information in this blog post regarding the registration periods for .닷컴 and .닷넷, including the corresponding dates, is for general information purposes only and is subject to change. See the most current registration periods, corresponding dates and other detailed information for .닷컴 at newgtlds.icann.org/en/program-status/sunrise-claims-periods/xnmk1bu44c and for .닷넷 at newgtlds.icann.org/en/program-status/sunrise-claims-periods/xnt60b56a.

Monday, May 9 2016

LA Times Publisher acquires LA.com domain name

ribune acquires valuable domain name, plans to offer customized email addresses.

Tribune Publishing Company (NYSE:TPUB), publisher of the L.A. Times, has acquired the valuable domain name LA.com.

The company has already created a landing page for the site, which invites visitors to enter their email address to be alerted when the site launches.

You might start seeing @la.com email addresses in use soon. Visitors can provide their mobile phone number for a chance to win a personalized @la.com email address.

The domain name was acquired from MediaNews Group, part of Digital First Media. The company primarily operates newspapers.

I imagine this was a solid seven-figure sale.

Sunday, May 1 2016

Google Files COmplaint For Two-Google Related Domain Names

Google has recently filed a complaint against the owner of wallet-google.com, wallet-help-center-google.com domain names.The company filed the complaint with the National Arbitration Forum on April 5,2016.According to whois records, wallet-google.com was registered in March,2016 while wallet-help-center-google.com was registered in February 2016.The National Arbitration Forum will examine over the next days…

Verisign Reports Financial Results for the First Quarter of 2016

Verisign has recently reported the financial results and details about .com and .net domain name registrations and renewals for the first quarter of 2016.Business Highlights include : Verisign Registry Services added 2.65 million net new names during the first quarter, ending with 142.5 million .com and .net domain names in…

DSAD.com: Domain Shane’s Daily List of Domains at Auction for Sunday, May 1st

Thanks to Josh yesterday for doing a great list. His list was a lot better than mine overall. I can see I need to add more keywords and less short. There were a lot of names that I do think you can resell and make money but there were some that I think you would have to sit on for quite a long time. They make sense as words but not many uses for end users. Its easy to get caught up and build a portfolio of 1000 names that eat renewal money year after year. But he has built a great profit center but knowing which names to buy,hold and sell that cover costs and give profit. Most portfolio owners can’t pull it off. His list also helped me.

It allowed me to take a day off and relax. I ended up taking it easy and running a 1:34 half marathon. My 7 min 11 second average pace was seven minutes slower than my fall half marathon but I was super happy just to run the thing since I have barely been running because of how busy we are at work. Because of my NamesCon injury I just started running 6 weeks ago. So running that time on 12 training runs this year was a nice accomplishment. I had to work right after the nursery and that was the real challenge. But that’s what I do. Run Nursery Domains and it was nice to take one of the out of the day for once. I promise I won’t do it again for another year. Here are today’s names. Click to see current prices

VideoSpace.com I feel like this whole video on the Internet thing is going to take off. 43 bidders agree

MVPGaming.com With gaming parlors showing up in every state, just a matter of time until somebody names their company this

ShuttleBuggy.com No bidders, 15 years old. Not a ton of value but much more fun to say than Uber

ExecutiveLuxury.com Sounds so posh……and expensive

TheStockFinder.com No bidders. 14 years old. Solid name for a stock blog or site

ZASJ.com Lower boats still getting over $250

BLQD.com Not sure exactly why this is getting such a high bid

UltraMegabit.com 571,000 backlinks

HostHelp.com A ton of affiliate money in hosting or helping others find hosting. 17 years old

LargeChecks.com No bidders. Look it up. There are companies that specialize in printing those large checks people give away. I’m going to buy it if nobody else does.

MedBall.com Short for medicine ball. One of the best pieces of workout equipment you can own. Can use it in so many ways. I use mine as an ottoman. No bidders

WeedClearance.com You see all those discount cig stores so you know the discount weed stores are coming soon

ReadyToOwn.com An old sales term. Maybe too old. No bidders

EQNU.com, ACZL.com, ZSNV.com, HOGJ.com, GJIJ.com Some non premium LLLL.coms for you to take a look at

LaptopACAdaptor.com You don’t see specific product domains getting bids much anymore but since practically every person that has a laptop has bought one of these it is getting some action

PredictiveMedia.com Media names always sell. As long as it has some cool word in front of it

SocialLion.com I guess lions can be social

XW77.com The 77 is the driver. The X helps as well

OnlineDrivingCourse.com I was a better drive because I played so much Pole Position so I know that online driving courses are beneficial

NeedAHandyman.com Good marketing name for a service that offers them. Handymen are in HUGE demand. Hard to find someone that can do simple services right now. Everyone is so specialized

Special Domain Shane ONLY Coupon…….. CODE IS DDCDS2015 – Good 30% off Discount Domain Club to get the lowest renewal prices Godaddy offers (DDC)

SearchPoint.com Nice brand although I do admit it is pretty close to SitePoint

DeliciousPie.com Thousands of visitors to this delicious auction but nobody wants a piece of the pie

NiceFrance.com Bidding up to $1500 on this vacation spot.

FOR OTHER GREAT NAMES FOR SALE MAKE SURE TO VISIT CAX.COM

NotBroke.com No bidders. I like it because you can say you have money without bragging. Not a bad blog or site name for $69

UYDR.com Only 10 bidders on this medical name.

Sinopta.com A surname in Turkey and other countries but to me it sounds like a good brand. I feel like I should take this if I had high blood pressure

6663.info These triple repeater .info are still getting bids

978188.com Only 4 bids for the double 8 at the end

388830.com The zero hurts it but the triple 8 doesn’t. Only 2 bidders

Blower.net I think leaf blower some for obvious reasons. But I don’t blow leaves or mow. I just thought everyone knows I love leaf blowers

LUP.com Let Us Something

TVQ.com A television station in Brisbane. Also a LLL.com I’m guess that a Chinese buyer will pay more than the TV station

TLKC.com End in C. C is money

Mediocre.net It’s OK to be average. But you only tell that to people that are.

Mortal.org The word works with dot org. We are all but some don’t act like it

WeMakeShitHappen.com Not very professional but gets the point across as well as any domain sold today

PlasticSurgeons.net This is an example of a dot net that is a real bargain to someone that is going to actually use the name

DaveBerry.com I love his humor. One of the funniest writers I know

QFFQ.com The pattern is collectible and its pretty nice looking. Tough acronym though

ETTD.com This is much easier to use an acronym. At $300 at press time

DWWD.com Another ABBA.com Reserve is a little higher but looks like its going to hit it

Have a name at auction and need more exposure? Send me an email. I Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by me, Shane . (ie you click through and purchase a name you like) or an occasional paid listing. Everything I say is based on my own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or my opinion is correct. I hand choose my names but I am paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good

Update on Top 10 Sales from a Year Ago: QUA.com, XHF.com, RandPaul.com, More

Listed below are updates to the top 10 domain sales from a year ago, as ranked by DN Journal.

1. QUA.com sold for $459,000

This was picked up by Chinese company Qunar, which is publicly traded and has a market cap over $5 billion. They’re working on a travel portal, “Qua.com is a sub-brand of Qunar.com targeting international market. Qunar is popular Chinese travel search site which aims at helping travelers to find travel products and information.” The site has an Alexa rank near 650,000.

QUA

2. Amra.com sold for $127,500

A big upgrade from Amra-Music.com, although identical sites are live at each domain. “AMRA is the first of its kind — a global digital music collection society, built on technology and trust. AMRA is designed to maximize value for songwriters and publishers in today’s digital age, while providing the highest level of transparency and efficiency.”

Amra

3. RandPaul.com sold for $100,980

This sale got a few headlines when it was announced. The former presidential candidate now has his site geared back towards Kentucky, vs the nation as a whole. This site is the traffic leader for the week, with its Alexa rank near 225,000.

RandPaul

4. BSH.com sold for $100,000

No site resolves, and the owner is under privacy protection.

5. Daikuan.cn sold for $84,750

No site resolves.

6. ATF.com sold for $75,000

Google Translate is tough on this Chinese language site, but it appears that a type of music site, or even a specific artist’s site, is live. Alexa rank near 13 million.

ATF

7. Historia.com sold for $60,000

You can see the placeholder below, which has been live for nearly the full year. Alexa rank near 4.8 million.

Historia

8. PWX.com sold for $35,000

9. NWN.com sold for $32,220

Both of the LLL.com above are owned by the same individual in China, and no sites resolve at either.

10. XHF.com sold for $29,412

You can see the placeholder below, part of which translates as follows, “Xinhua Finance (XHF.com) is an independent financial information and financial data provider, was established in Beijing in 2015, and set up overseas offices in London, Hong Kong and New York.“

XHF

Thursday, April 28 2016

.com .net .tv

logo_dotcom_252.png

.com, powered by Verisign, is the world's premier Web address. Whether your customers are all over the world or just down the street, .com is the global standard for doing business online.

logo_dotnet_252.png

Be trusted. Be positioned for success. Be confident.
.net, powered by Verisign, is recognized and established worldwide as one of the best places to launch your business online.

logo_dottv_252.png

Be credible. Be recognized. Be confident.
.tv, powered by Verisign, is the place to showcase your video and related content on the Web - putting you in control of your online channel.

Be in control. Be distinct. Be confident.

How to build a website that makes an impact on your business

The UK has over 52 million Internet users1 and 1.9 billion2 Internet users exist worldwide, making it a rich and powerful medium to create awareness of your business. Being present on the Internet can offer almost any business a cost-effective solution to be visible and available to its customers and prospects. Any business can decide to be a part of this ever expanding digital world by registering its domain name and building its website.

When you build a website and want to create an impact, it will take some preperation.

Let us examine and review the basics.

Register a domain name - An important first step to doing business on the Internet is to select and register a domain name that helps boost your company’s visibility on the web. For example, a .com domain name is a good option because it helps provide instant recognition, visibility and credibility for your brand online, both in the UK and globally. A .net domain name is also a good choice – many young entrepreneurs pick this type of domain when they start putting their novel business ideas into practice on the web.

Define your purpose of having a website for your business. Is the website going to promote the company, serving as a marketing tool to advertise your brick-and-mortar business? Or, will the website be an online e-commerce store where visitors can purchase goods and services online?

Once you are clear about the purpose of your website, it would be advisable to do some web surfing. Review other websites for a design or functionality you like.

Design and appearance: A website should be visually appealing and professional. These general guidelines may help –

   A good colour scheme may only contain 2 or 3 primary colors. Don't overdo the color, as it can distract from the written content.
   Allow for adequate white space in your design. Uncluttered layouts allow viewers to focus on your message.
   Graphics and/or high quality photographs can increase visual appeal. These should be selected to add meaning or context to your written content.

Content is king: Content on your website should be informative and relevant to your audience. The main reason why people visit a company’s website is to seek information or buy its products or services, so the information on your Website should help them to accomplish those goals.

Clear website navigation: Navigation is the roadmap of your website. Visitors to your website need to know three essential things: where they are, where they can go, and how they can get back to where they came from. Remember, visitors to your website are in a hurry -- don't make them hunt for information or keep them guessing about where they need to go next.

Interactive: Build in feedback forms and other means of communication so that your visitors or customers can interact with you in order to share feedback or make a request.

Inspire trust: In the online world, your website does the talking on your behalf; hence you should try and display information that can showcase your potential credibility as a business. Using client and/or media reviews for example, may help engender trust in your website visitors.

If your website offers the option of purchasing products or services online, you will need to ensure that adequate steps are taken to make it safe and secure for your site visitors to carry out a monetary transaction on your website.

Test your website thoroughly before going live: Make sure all the text, images, colors, and page layouts are correct and there are no spelling mistakes. If left unattended, these are likely to make visitors to your website think that your business is amateurish.

Promote your website to help people find your website on the Internet: You can help boost your visibility by including your complete domain name in virtually every communication medium your company uses, from the business card to the office supplies. In addition to this, you may want to register your domain name on an online search engine because many Internet users utilise search engines to locate companies and businesses. Some technical adjustments may need to be made while developing the website so that it potentially responds more efficiently to certain searches made by Internet users, something commonly known as the 'Search Engine Optimisation' process.

Refresh and revise your website content regularly. A website that has the same information month-after-month becomes stagnant and predictable. Try replacing one of your key web page graphics with newer versions or adding the latest news about your company.

Now that you have a framework, you can go ahead and build your website.

If You Can’t Even Remember Your Own Website Don’t Expect Others To…

I got an inquiry from a Hong Kong company about a New gTLD domain name I own. My domain name is an exact left.right match of their generic 2-word company name.

They are currently using a .com.hk domain name for their website. For some strange, at least to me, reason they have chosen (?) not to register the .hk version of their name even though it is now available for anyone to register. Their web development company that handles the domain registrations for them is using a .hk domain. Yet they probably don’t care. All they care is to build an expensive website on any domain name even if no one ever visits it again.

I have found out that in countries that allow both first level registrations like .hk and second level registrations like .com.hk for years, people tend to either remember .com or .hk when presented with a .com.hk url. So their customers are either typing .hk going to a not found page or they are typing .com that takes them to a webpage owned by a totally different company in some other part of the planet.

To make matters worse their “contact us” page lists the wrong email address for the company. They have written info@**********.com instead of info@**********.com.hk. And the email address link is wrong too. I checked archive.org and the email address is wrong for at least a year now. No one has discovered the mistake. A first the mistake was solely on the web development company but after all this time I have to blame the company that contacted me. They don’t ever visit their website? It is not like it has more than 10 pages…

Are there more mistakes like this? Maybe on business cards, stationary or even ads? Who knows…

So if you can’t even remember your own website how can you expect others to remember it?

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